Glossary term
Share of Voice (AI)
Definition
The percentage of AI mentions your brand receives compared to competitors in your category.
Share of Voice (SOV) in AI search measures what percentage of mentions your brand receives compared to competitors when users ask AI about your category.
Calculating AI Share of Voice
Your SOV = Your Mentions / Total Category Mentions × 100%If AI mentions 4 brands in your category across 100 queries:
- Your brand: 35 mentions → 35% SOV
- Competitor A: 40 mentions → 40% SOV
- Competitor B: 20 mentions → 20% SOV
- Competitor C: 5 mentions → 5% SOV
AI SOV vs Traditional SOV
| Traditional SOV | AI SOV |
|---|---|
| Measured in ads, PR, social | Measured in AI responses |
| Based on impressions/spend | Based on mention frequency |
| Controlled through budget | Earned through presence |
Why AI SOV Matters
- Market position indicator - Shows competitive standing
- Trend signal - Rising/falling SOV indicates momentum
- Investment guide - Low SOV signals need for visibility work
Improving Share of Voice
- Build comprehensive content
- Increase third-party presence
- Pursue industry coverage
- Create differentiated positioning
Track SOV over time to measure progress and identify competitive threats before they impact your business.