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Glossary term
Visibility Score
Definition: A 0-100 metric measuring your brand's presence and prominence across AI platforms.
The visibility score is a composite metric that quantifies how well your brand appears in AI-generated responses. Ranging from 0-100, it combines multiple factors into a single benchmark.
Score Components
Presence (0-25)
Does AI mention your brand at all when discussing your category?
Prominence (0-25)
When mentioned, how prominently are you featured? Brief mention vs detailed discussion.
Ranking (0-25)
Where do you appear relative to competitors? First recommendation vs afterthought.
Recommendation (0-25)
Does AI actively recommend you, or only acknowledge your existence?
Interpreting Your Score
| Score | Meaning |
|---|---|
| 0-20 | Critical gap - essentially invisible |
| 21-40 | Building awareness - occasional mentions |
| 41-60 | Moderate visibility - competitive but not dominant |
| 61-80 | Strong visibility - regularly featured |
| 81-100 | Market leader - go-to recommendation |
Using Your Visibility Score
- Track changes over time
- Compare against competitors
- Set improvement targets
- Measure campaign impact
The score is most valuable as a trend indicator. A single snapshot matters less than directional movement and competitive comparison.