Glossary

The words behind content that ranks.

Plain-English definitions for the terms that decide whether a page shows up in Google and in AI answers: SEO, GEO, AEO, citations, and the rest.

Agent Decision Optimization (ADO)

The practice of optimizing your product or brand to be selected by AI agents making autonomous tool, product, and service choices on behalf of users.

Instances where an AI language model references your brand name in its generated responses.

The sources that AI platforms reference when generating responses about your brand or category.

Google's AI-generated summaries that appear at the top of search results, synthesizing information from multiple sources.

The purpose behind a user's query to an AI assistant, informing what type of response they expect.

The practice of optimizing content to appear in AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews.

Optimizing brand visibility across generative AI platforms including ChatGPT, Claude, Gemini, and other large language models.

Tracking how large language models mention, describe, and recommend your brand across AI platforms.

Automatic identification and extraction of competitor brands mentioned alongside yours in AI responses.

Monitoring AI responses to specific queries relevant to your brand and category over time.

The percentage of AI mentions your brand receives compared to competitors in your category.

A 0-100 metric measuring your brand's presence and prominence across AI platforms.

Searches where users get their answer directly without clicking through to any website.

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