Glossary
The words behind content that ranks.
Plain-English definitions for the terms that decide whether a page shows up in Google and in AI answers: SEO, GEO, AEO, citations, and the rest.
13 terms, A–Z.
Agent Decision Optimization (ADO)
The practice of optimizing your product or brand to be selected by AI agents making autonomous tool, product, and service choices on behalf of users.
AI Brand Mentions
Instances where an AI language model references your brand name in its generated responses.
AI Citations / Citation Sources
The sources that AI platforms reference when generating responses about your brand or category.
AI Overviews
Google's AI-generated summaries that appear at the top of search results, synthesizing information from multiple sources.
AI Search Intent
The purpose behind a user's query to an AI assistant, informing what type of response they expect.
Answer Engine Optimization (AEO)
The practice of optimizing content to appear in AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews.
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